Southwest Will Try Out Live TV on 5 Planes 6/28/12
June 28, 2012
DALLAS (AP) - Southwest Airlines plans to sell live television service on five planes and expand it to more aircraft by mid-July.
The Dallas-based airline said Thursday that it would offer seven sports and news channels for passengers to watch on their own devices.
Southwest said it will test prices from $3 to $8 during a trial period. Passengers will need a Wi-Fi-enabled device such as a smartphone, tablet or laptop computer.
Live TV will be offered separately from wireless Internet access and customers won't have to buy Internet access to watch TV.
The Southwest channels are: NBC Sports, MLB (Major League Baseball), NFL Network, CNBC, MSNBC, Fox News and Fox Business News.
Southwest hired Row 44 to provide the service.